Bosco
pasta box packaging
textiles used for inspiration
This packaging concept is for a family-owned pasta makers that are entering into retail spaces. The goal was to create packaging for their pasta that expressed the legacy and origin of their business, but also stood out from major brands.
The inspiration for this design revolves around Italian textiles as an homage to the origin of the business. The illustrative style brings an element of play not usually seen in other major pasta brands and is also highly repeatable for future skews.
initial concept sketches with color exploration
rough process sketches
full dieline
final product
